Just Waldo
Is an innovative sustainable fashion start-up based out of Brussels, Belgium launched in May 2021.
Both an e-commerce platform and a community, Just Waldo is the place where those with an interest in sustainability, fashion, and creativity can come together and find quality, curated vintage in a fun, accessible way.
Just Waldo had all the makings of an impactful and withstanding brand but didn’t know yet exactly who their audience was, or how to communicate with them.
I created a comprehensive brand book, with distinct values, fresh design, and clarified tone, to translate Just Waldo’s spirit into a tangible brand identity.
Just Waldo lives at the intersections of vintage, modern, analog, and digital.
To further illustrate this and to highlight Just Waldo’s refreshed branding, I styled, directed, and photographed a Winter Lookbook for Just Waldo. Above are the original mood boards, and you can
click here to view the full series.
