Tinder,
Embrace What Could Be.
the ask: Tinder approached the National Student Advertising Competition (NSAC) 2021 teams with their need for a campaign that encouraged 18 to19-year-olds to download their app, and build brand love.
the solution: Upstream Advertising worked collaboratively through an entirely remote campaign to resolve that Tinder lives on the freedom side of freedom and fear, and represented that through a campaign of immersive, interactive, and social executions.
I worked as an Art Director for Upstream Advertising, collaborating with a team of art directors and designers throughout the campaign on style and visual communication. My work focused primarily on the direction & creation of the youtube pre-roll execution, as well as multiple pages of our official plansbook.
